USING SOCIAL MEDIA TO GROW YOUR BUSINESS
By Howard T. Brody
Does social media confuse you? Perhaps even scare you?
In today’s world where companies are jockeying for market share and exposure, social media marketing has become perhaps the single most important tool for companies, especially small ones, to not just survive, but to thrive.
Social media enables companies to both connect with their customers and to allow for instantaneous consumer feedback, thus helping to establish and solidify brand loyalty. But unlike 10 years ago when there were only a couple of social media players in the game, today there is a crowded playing field and for some companies it cannot only be confusing, but overwhelming on which sites and apps to choose.
There is a solution. Remember in the old days when it was all about location, location, location for brick and mortar businesses? Believe it or not, that still holds true today. A smart business owner, for example, would never open a yacht dealership in the middle of the U.S. state of Montana. Well, when it comes to social media, in order to engage your customer base, you must be seen where they are located and knowing which social media site to target is important.
Unless your business targets people over the age of 65, which usually has a low engagement rate for social media, every company should have a presence on Facebook, Twitter and YouTube. Instagram and Pinterest are good too, but for a younger demographic (under 30). As for Google+, while it didn’t pan out the way the company hoped, it does appeal to devout Google product users.
Regardless of what social media sites or applications you use for your business, to have a successful campaign, always remember these three things: (1) Never buy likes, followers or viewers. All of your campaign traffic should be grown organically and come from those who really use your products or services; (2) Be sure you provide an equal amount of altruistic information to counterbalance whatever sales materials you are pushing, as people do not like to be forcefed and they will know when you are being too pushy; and (3) Minimize your engagement of family members and real life friends on your business social media accounts, as they tend to clog up the funnel and prevent you from reaching your real consumers.
Howard T. Brody is the Vice President & Director of Operations for the Las Vegas office of Louis Mamo & Company, a business solutions firm that has been servicing clients for more than 30 years. For more information on Howard or the company, visit: lmc123nv.com or call: 702-931-2022.
ARE BUSINESSES TOO TIMID
WITH THEIR GROWTH PLANS?
CORPORATE DEVELOPMENT EXPERT WHO WAS THE DRIVING FORCE BEHIND ITS SPECTACULAR GROWTH FROM $2-million to $106-million REVENUE SAYS IT’S SIMPLE: “GO BIG!”
“GOT JUNK’s” Business development expert Cameron Herold says CEOs and entrepreneurs shouldn’t sell their vision short. Variety in business is generally good, but when it comes to profit and revenue, an entrepreneur’s expectations should be fairly singular – go big. Otherwise, he says, you’re probably selling yourself short. “If you’re a CEO or entrepreneur and you do not plan on doubling your profit and revenue within the next three years, you may be lacking focus,” says Herold, author of “Double Double”. “It’s within your grasp to increase your business drastically within a few years, but you need to make several smaller goals in order to do so. It all starts with a vivid vision.” Check out some of Herold’s unique tips:
• GET OUT OF YOUR OFFICE. A vision needs perspective, and if you’re waiting for inspiration to strike at your desk or the boardroom conference table, you’re bound to get dragged into the daily routine. You need to allow your mind to drift into the future, but at the office you will get pulled back into specific constraints. Go somewhere that allows you to forget metrics, daily tasks and obligations. Great locations to set your mind free include the ocean, a forest or a place in the mountains. Or, simply lie down in a hammock in your backyard and start sketching ideas.
• TURN OFF YOUR COMPUTER. Computers are notorious for sucking you into the vortex of daily emails and tasks. Instead, put pen to paper. There’s magic in just writing it all out by hand first. “I got a sketchpad with unlined paper,” Herold says. “Initially, I had trouble thinking abstractly, because I’m so left-brained. I turned my sketchpad sideways, ‘landscape mode,’ and ideas for how my company would look in three years began coming to me.”
• THINK “WHERE” AND NOT “HOW”. Look at the road in front of you. Don’t focus on how you’ll make it happen. The “how” mentality is sort of like trying to edit a first draft before it is written; the “where” mentality allows you to simply get your ideas out first. Where do you want your company to go? Look down the road, see what you see and let the view have its moment. Don’t get ahead of yourself. The how will have its day.
• THINK OUTSIDE THE BOX. Getting out of your comfort zone will change your usual thought patterns and spark creativity. Think about crazy stuff – maybe something too outlandish to share at a meeting or even consider seriously. “I like to use a technique called ‘mind-mapping,’ which isn’t so much formal writing as it is plopping down random thoughts onto paper and fleshing them out later,” Herod says. It allows you to brainstorm without having to provide explanations of strategies for achieving the desired goal. A good rule: if what you think about during one of these sessions seems bizarre or unlikely, it’s something you should definitely include in your vision.
Cameron Herold has been instrumental in the successful sale, branding and integration of 500 business locations with three major companies, namely 1-800-GOT-JUNK, with roles of strategic planning, negotiating corporate acquisitions, operations, people, sales, marketing, call centers and public relations. Herold is a top-rated lecturer at the EO/MIT Entrepreneurial Masters Program and speaker at EO/YPO & Vistage events around the world, and is the author of the book, “Double Double”. DoubleDoubleBook.com
THE ESSENCE OF POWERFUL LEADERSHIP
In simpler economic eras, knowing how to invent the future was a strategic advantage. Now you need this knowledge to survive. Paul David Walker is a highly successful executive coach to CEOs of Fortune 500 companies. His latest book, “Invent Your Future – Starting With Your Calling”, can help anyone identify their natural strengths and then use that knowledge to reach their goals.
Twenty successful business leaders interviewed exclusively for this book — CEOs, chefs, city managers, nonprofit directors, and entrepreneurs. They each provide stories illustrating that, once we resonant with the natural rhythm of our lives, whatever we do becomes an expression of our calling. Walker’s mantra says it all: “Teams with clear missions, a sense of urgency, the stillness of a master, and explosive targeted actions are the ones that will win in the 21st century.”
“There are years of learning available in “Invent Your Future”. Do not be surprised when, over the years ahead, you find yourself referencing this book repeatedly. It’s that good.”
— John King, Bestselling author of “Tribal Leadership”
A renowned leadership coach and business advisor, Paul David Walker has successfully guided the CEOs and senior executive teams for over 25 years of such Fortune 500 and midsized companies as New York Life, Mutual of Omaha, Chase GIS, Finance One, Pacific Mutual, Rockwell International, Conexant Systems, Harrods, Anne Klein, Union Pacific, Star-Kist Foods, The City of Long Beach, Culver Studios and more. He is also the author of “Unleashing Genius: Leading Yourself, Teams and Corporations”. InventYourFutureBook.com